Press Release: Harry Barker Joins Mission Pets Inc 0
We are beyond thrilled to welcome Harry Barker, an upscale line of eco-friendly dog treats, toys, apparel, and accessories to the Mission Pets house of brands.
Harry Barker: Beautiful Pet. Beautiful Home. Beautiful Planet. Read the press release below!
Mission Pets Acquires Harry Barker Brand
Mission Pets, a leading manufacturer of pet apparel and accessories
dedicated to enhancing the lives of pets and their owners, announced today that it has acquired the
Harry Barker brand of fashion-forward and ecologically-conscious pet accessories. The move brings sales channel diversification to Mission Pets, allowing the company to expand beyond mass retail, where it is a major industry player. Harry Barker products will continue to be sold through unique retailers, such as Neiman Marcus, Nordstrom, Lands’ End, and L.L. Bean, along with specialty boutiques, home and gift shops, pet stores, and premium online retailers.
Harry Barker creates innovative and beautifully-designed products for dogs and the people who love
them. With celebrity endorsements and regular features in top news outlets such as O, The Oprah Magazine, InStyle, Vogue, People, Good Morning America, and The Today Show, Harry Barker’s unique
brand of stylish pet products has been a favorite with consumers since the company’s inception in 1997.
“There’s a lot of sameness in the industry, but Harry Barker is special,” said Carmine Petruzello, CEO of Mission Pets and a fashion apparel veteran with an executive pedigree featuring Perry Ellis, Liz Claiborne and Macy’s. “Harry Barker is home décor that just happens to be for pets. These are stylishly crafted, high quality creations that pet owners can proudly display in their homes. We see tremendous opportunity to grow brand awareness and thoughtfully cultivate this business.”
Better Together: Mission Pets and Harry Barker at SuperZoo 2017
Both Mission Pets and Harry Barker will debut new product lines at SuperZoo, the national tradeshow
for pet retailers, July 25-27 at the Mandalay Bay hotel in Las Vegas, NV. American farmhouse meets
French countryside is the inspiration for the new Harry Barker line, which features Grain Sack Beds,
Ticking Dog Treats, Cotton Rope Toy Storage, and more. Please visit us in the Mission Pets booth,
#3815 and the Harry Barker booth, #4206.
Press: New Things on the Horizon for Mission Pets! 0
Mission Pets™ Announces New Brands, New Leadership
Fashion industry standout Carmine Petruzello named CEO; Company to unveil Mission Wild™ and Pup Crew Pro™ lines at SuperZoo on July 25th
Mission Pets™, a leading manufacturer of pet apparel and accessories dedicated to enhancing the lives of pets and their owners, will debut two new product lines: Mission Wild™ and Pup Crew Pro™, under the leadership of recently appointed CEO Carmine Petruzello, a fashion apparel veteran with an executive pedigree featuring Perry Ellis, Liz Claiborne, Macy’s, and Tommy Hilfiger.
Petruzello joins Mission Pets with a proven track record of elevating brands and growing businesses. During his 35-year tenure in the fashion industry he developed expertise in brand building, strategy development and implementation, and product design, with a focus on revenue and margin growth. Since joining Mission Pets in March, 2017, he has renamed the company (formerly SimplyShe) and acquired the Harry Barker brand of pet products. Together with the Mission Pets team, Petruzello will roll out two new sub-brands, Mission Wild and Pup Crew Pro, at the SuperZoo pet products industry event this week.
“What excites me about Mission Pets is the opportunity to apply my fashion background and brand building expertise to a new industry, which is also very much fashion driven,” said Carmine Petruzello, CEO of Mission Pets.
“One can’t help but be inspired, living and working in this pet friendly environment. The natural beauty of beaches, forests, and city; the diversity and innovative spirit of this place—all contribute to an atmosphere of creativity where exciting new offerings can come to life.”
Headquartered in San Francisco, California, Mission Pets’ goal is to enhance the human-animal bond with thoughtfully designed gear for pets and their people. Mission Pets products promote togetherness, comfort, and safety, allowing pet lovers to better share life’s great adventures with their four legged companions.
Debuting at SuperZoo, Mission Wild will feature a collection of cleverly-versatile crossover gear for four-legged companions that frees up humans and their dogs to explore the world together. Whether brunching or trailblazing, these clever mix and match designs blend seamlessly with cityscapes and natural landscapes.
As part of the new lineup, Mission Pets will introduce the Wild Pack™ System, a series of interlocking base and accessory pieces that make any expedition easy and hassle free. Mix and match to carry waste bags, car keys, snacks, and more—just hook, snap, and go.
Also included in the new line is the Nomad Convertible Carrier, designed for the serious adventurer,
with generous zip entryway for easy load up and zip and roll mesh windows for added ventilation. The carrier can be used as either a backpack or duffle, depending on the excursion.
Pup Crew Pro was created to help our four-legged workout companions go farther, faster, and longer. From morning runs to weekend Frisbee, this line of products is designed to support active dogs in their high-impact activities.
This new line will include the Flex Knit™ Harness, made with innovate material and a soft, breathable mesh lining for maximum comfort on the go. For every harness there are matching leashes, collars and accessories.
Interested media and industry contacts can view the complete lineup at SuperZoo, the national tradeshow for pet retailers, July 25-27 at the Mandalay Bay hotel in Las Vegas, NV. Please visit us in the Mission Pets booth, #3815 and the Harry Barker booth, #4206.
- Anneka Quellhorst