Press: New Things on the Horizon for Mission Pets!

Mission Pets™ Announces New Brands, New Leadership

Fashion industry standout Carmine Petruzello named CEO; Company to unveil Mission Wild™ and Pup Crew Pro™ lines at SuperZoo on July 25th

Mission Pets™, a leading manufacturer of pet apparel and accessories dedicated to enhancing the lives of pets and their owners, will debut two new product lines: Mission Wild™ and Pup Crew Pro™, under the leadership of recently appointed CEO Carmine Petruzello, a fashion apparel veteran with an executive pedigree featuring Perry Ellis, Liz Claiborne, Macy’s, and Tommy Hilfiger.

Petruzello joins Mission Pets with a proven track record of elevating brands and growing businesses. During his 35-year tenure in the fashion industry he developed expertise in brand building, strategy development and implementation, and product design, with a focus on revenue and margin growth. Since joining Mission Pets in March, 2017, he has renamed the company (formerly SimplyShe) and acquired the Harry Barker brand of pet products. Together with the Mission Pets team, Petruzello will roll out two new sub-brands, Mission Wild and Pup Crew Pro, at the SuperZoo pet products industry event this week.

 “What excites me about Mission Pets is the opportunity to apply my fashion background and brand building expertise to a new industry, which is also very much fashion driven,” said Carmine Petruzello, CEO of Mission Pets.

“One can’t help but be inspired, living and working in this pet friendly environment. The natural beauty of beaches, forests, and city; the diversity and innovative spirit of this place—all contribute to an atmosphere of creativity where exciting new offerings can come to life.”

Headquartered in San Francisco, California, Mission Pets’ goal is to enhance the human-animal bond with thoughtfully designed gear for pets and their people. Mission Pets products promote togetherness, comfort, and safety, allowing pet lovers to better share life’s great adventures with their four legged companions.

Photo of Mission Wild's Nomad Convertible Carrier, available in Spring 2018

Debuting at SuperZoo, Mission Wild will feature a collection of cleverly-versatile crossover gear for four-legged companions that frees up humans and their dogs to explore the world together. Whether brunching or trailblazing, these clever mix and match designs blend seamlessly with cityscapes and natural landscapes.

As part of the new lineup, Mission Pets will introduce the Wild Pack™ System, a series of interlocking base and accessory pieces that make any expedition easy and hassle free. Mix and match to carry waste bags, car keys, snacks, and more—just hook, snap, and go.

Also included in the new line is the Nomad Convertible Carrier, designed for the serious adventurer,
with generous zip entryway for easy load up and zip and roll mesh windows for added ventilation. The carrier can be used as either a backpack or duffle, depending on the excursion.

Pup Crew Pro was created to help our four-legged workout companions go farther, faster, and longer. From morning runs to weekend Frisbee, this line of products is designed to support active dogs in their high-impact activities.

This new line will include the Flex Knit™ Harness, made with innovate material and a soft, breathable mesh lining for maximum comfort on the go. For every harness there are matching leashes, collars and accessories.

Interested media and industry contacts can view the complete lineup at SuperZoo, the national tradeshow for pet retailers, July 25-27 at the Mandalay Bay hotel in Las Vegas, NV. Please visit us in the Mission Pets booth, #3815 and the Harry Barker booth, #4206.

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