Press Release: Harry Barker Joins Mission Pets Inc
We are beyond thrilled to welcome Harry Barker, an upscale line of eco-friendly dog treats, toys, apparel, and accessories to the Mission Pets house of brands.
Harry Barker: Beautiful Pet. Beautiful Home. Beautiful Planet. Read the press release below!
Mission Pets Acquires Harry Barker Brand
Mission Pets, a leading manufacturer of pet apparel and accessories
dedicated to enhancing the lives of pets and their owners, announced today that it has acquired the
Harry Barker brand of fashion-forward and ecologically-conscious pet accessories. The move brings sales channel diversification to Mission Pets, allowing the company to expand beyond mass retail, where it is a major industry player. Harry Barker products will continue to be sold through unique retailers, such as Neiman Marcus, Nordstrom, Lands’ End, and L.L. Bean, along with specialty boutiques, home and gift shops, pet stores, and premium online retailers.
Harry Barker creates innovative and beautifully-designed products for dogs and the people who love
them. With celebrity endorsements and regular features in top news outlets such as O, The Oprah Magazine, InStyle, Vogue, People, Good Morning America, and The Today Show, Harry Barker’s unique
brand of stylish pet products has been a favorite with consumers since the company’s inception in 1997.
“There’s a lot of sameness in the industry, but Harry Barker is special,” said Carmine Petruzello, CEO of Mission Pets and a fashion apparel veteran with an executive pedigree featuring Perry Ellis, Liz Claiborne and Macy’s. “Harry Barker is home décor that just happens to be for pets. These are stylishly crafted, high quality creations that pet owners can proudly display in their homes. We see tremendous opportunity to grow brand awareness and thoughtfully cultivate this business.”
Better Together: Mission Pets and Harry Barker at SuperZoo 2017
Both Mission Pets and Harry Barker will debut new product lines at SuperZoo, the national tradeshow
for pet retailers, July 25-27 at the Mandalay Bay hotel in Las Vegas, NV. American farmhouse meets
French countryside is the inspiration for the new Harry Barker line, which features Grain Sack Beds,
Ticking Dog Treats, Cotton Rope Toy Storage, and more. Please visit us in the Mission Pets booth,
#3815 and the Harry Barker booth, #4206.
- Anneka Quellhorst